Pier scraps entry fee after visitor increase

Visitors will be able enjoy a stroll on Bournemouth Pier for free after the entry charge was suspended.

The pier will remain free to enter for more than three years, as part of a £700,000 investment by Adventure Attractions, which runs the attractions, in partnership with Bournemouth, Christchurch and Poole (BCP) Council.

The move aims to increase footfall, support tourism, and strengthen the local economy.

Despite many UK piers, including Brighton and Hythe in Southampton, having entry fees, Bournemouth's charge was temporarily suspended 2025, to improve accessibility for both residents and visitors.

BCP Council confirmed the toll suspension will continue until the end of Adventure Attractions's term which runs until the end of October 2029.

Sarah Hunter, Adventure Attractions managing director, said, "Increasing accessibility to the pier has always been our ambition, and the response over the past year has been incredibly positive.

"Continuing the toll suspension allows us to build on that momentum and ensure the pier remains a place everyone can enjoy, all year round."

She added that it was "a huge investment and risk, but the increased footfall and support" has shown the opportunity is there to grow the pier.

The £700,000 investment reflects an agreement with the council to replace the income that would have been generated through the toll.

Amanda Barrie, director of commercial operations at BCP Council, said: "Bournemouth Pier is one of our most loved landmarks and keeping it open and accessible benefits both residents and visitors."

Prince William visited the pier on 19 March as part of his homelessness campaign.