Peppa Pig and Transformers owner Hasbro hit by cyber-attack

The toy and entertainment giant, Hasbro - which owns brands including Peppa Pig, Transformers and Monopoly - has been hacked.

Hasbro confirmed "identified unauthorized access to the Company's network" in a filing made to the US government.

Parts of the its website and those of its brands were showing an error message on Wednesday afternoon, with the company warning the cyber-attack could delay product deliveries.

Other Hasbro lines include Play-Doh, Power Rangers, Nerf and Dungeons & Dragons.

In its filing to the Securities and Exchange Commission (SEC), Hasbro said the breach was discovered on 28 March.

It is not known if the cyber-criminals are still in the company's systems or if they have contacted Hasbro, nor if customer data has been compromised.

"While this is an unfortunate incident, Hasbro's business operations remain open," a Hasbro spokesperson told BBC News.

They added: "We have taken swift action to protect our systems and data," including taking some systems offline.

In its SEC filing, Hasbro said it had put measures in place so it could continue taking and shipping orders, but these could be in place "for several weeks" and "may result in some delays".

Hasbro has become owner of some of the world's most recognisable toy brands in its 103-year history.

Around Easter 2025, a number of retail businesses in the UK fell victim to cyber-attacks, including M&S, Co-op and Harrods.

Later in the year, Jaguar Land Rover was attacked, in what became the costliest cyber event in UK history.

A breach of Japanese beer giant Asahi forced the company back to pen and paper to cope, while the fashion house behind Gucci and Balenciaga was also targeted in September.

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