Product Innovation: Better, Or Just New?

From smartphones to trainers, confectionary and cleaning products, we live in a culture of constant updates. Companies reformulate, redesign and refresh their products in a continuous race to stay ahead. But how are those decisions made? What counts as meaningful improvement and how much is designed to make last year’s version feel old? Evan Davis and guests discuss how products evolve and why standing still is the fastest way to fall behind.

Guests:

Tom Moody, Senior Vice President and Managing Director, P&G (Proctor & Gamble) Northern Europe

Dr Garry Moppett, Senior Director of Research & Development at Mars

Dave Ward, UK and International Managing Director, Amazon Ring.

Production team:

Presenter: Evan Davis

Producer: Sally Abrahams

Sound engineers: Lee Wilson and Donald MacDonald

Production co-ordinator: Katie Morrison

Editor: Matt Willis

The Bottom Line is produced in partnership with The Open University