The BBC Radio 4 Appeal provided us with a fantastic opportunity to not only raise money, but also to present our work to a new audience. This is something that we do not have the capacity and resource to do ourselves. The BBC Appeal presented excellent value for us allowing us to reach a huge number of people at little expense"
Having a BBC Radio 4 or Lifeline Appeal can bring enormous benefits to your charity. This page has some advice from people who have broadcast appeals on the BBC.
- Before you embark on the application process check that your charity is eligible for a broadcast appeal by reading the criteria
- Listen to some Radio 4 Appeals and watch some BBC One Lifeline appeals.
- Think about the story you will tell to our audiences.
If you are successful you will also be invited to a briefing at the BBC where we'll give you more help and advice.
Good Luck!
Advice
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Hear from those who have done appeals
Hear from people who have presented, appeared in and benefitted from appeals -
The Power of using Social Media in your Lifeline Appeal Campaign
CALM discuss the Lifeline Appeal they had in January 2015 and how they used social media to create a bigger campaign. -
Asking other charities to support your BBC Appeal
Sound Seekers and National Eye Research Centre talk about how to engage other charities to share their Radio 4 Appeal -
Read a blog post about applying for a BBC broadcast appeal
Sally Flatman, former BBC Charity Appeals adviser, explains in an ACEVO blog of 420 words (the length of a Radio 4 Appeal!) why your charity might want to apply for BBC airtime.
