Awards recognition
50:50 has won multiple awards for our innovative approach to culture change:
-
Anthem Awards
Gold Award 2023: Innovation in Diversity & Inclusion and 2022: Most Impactful Corporate Initiative -
GED Awards
Global Equality & Diversity Impact Award winner in both 2021 and in 2019 -
Inclusive Awards
Shortlisted for the Inclusive Culture Initative, winner to be announced Dec 2022 -
Global Diversity List
50:50 team members have been included in the Global Diversity Lists 2020 and 2021 -
Great British Businesswoman Awards
Team of the Year 2021 -
TIARA awards
Moving the Dial in Diversity & Inclusion 2021 -
European Diversity Awards
Diversity Team of the Year 2019 -
National Council for the Training of Journalists
Equality, Diversity & Inclusion award 2019
The 50:50 story
-
50:50 began in the BBC newsroom
Ros Atkins shares how he started 50:50 counting back in 2017 as a month-long experiment on his BBC News programme, and how the methodology developed.
The Founder of 50:50
Ros is the Analysis Editor for BBC News and presents the Outside Source TV programme as well as 'Ros Atkins on...' video explainers. He is the founder of 50:50 and guided the project from a month-long experiment in early 2017 to the global initiative it has become.
In the news
-
A 9-step plan for 'curb-cutting' disability access in India’s news and newsrooms Reuters, 6 September 2022
-
Count, Share, Change: interview with Nina Goswami Avenir, 8 July 2022
-
Pitch partners with 50:50 The Equality Project Pitch, 7 July 2022
-
Representation as a factor for innovation: interview with Lara Joannides Innovations Theatre, 28 June 2022
-
'Meaningful change' comes to London Fashion Week The Guardian, 15 June 2022
-
Utility Week data highlights need for action on diversity Utility Week, 26 April 2022
-
#BreakTheBias – Women’s Voices Matter In The Media Daily Trust Nigeria, 10 April 2022
-
Born at the BBC: a framework for balancing gender representation in content goes global Current, 24 January 2022
-
Independent Retail News signs up to BBC 50:50 Equality Project Talking Retail, 21 December 2021
-
The rise and rise of the 50:50 Project FIPP, 17 November 2021
-
BBC announces launch of next 50:50 Challenge month FIPP, 19 October 2021
-
The Money Pages and What Mortgage sign up to 50:50 The Equality Project The Money Pages, 15 October 2021
-
British Fashion Council announces partnership with 50:50 The Equality Project Fashion United, 2 September 2021
-
Not just gender: Findings from BBC’s 50:50 Project on ethnicity, disability inclusion World Association of News Publishers, 30 July 2021
-
How can a society of gender equality be realised? (in Japanese) The Asahi Shimbun, 11 June 2021
-
WomenX Impact Summit, Lara Joannides: "Women, don't be afraid to make your voices heard" Think Italia, June 2021
-
Male voices dominate the news. Here’s how journalists and female experts can turn this around The Conversation, 5 May 2021
-
EBU joins 50:50 Equality Project EBU, 30 April 2021
-
ABC meets the 50:50 Challenge ABC, 28 April 2021
-
Energy leaders join forces to tackle gender disparity across industry Energy Live News, 28 April 2021
-
Latest BBC 5050 Project results reveal significant progress on gender equality FIPP, 23 April 2021
-
Drapers & emap forge ahead in BBC’s 50:50 Equality Project emap, 22 April 2021
-
Journey to equality: An analysis of the 50:50 Challenge Digital Context Next, 22 April 2021
-
Nina Goswami: taking the lead on diversity at the BBC Welcome to the Jungle, 4 February 2021
-
Representation of women on the BBC increased during pandemic, says broadcaster Yahoo News, 23 December 2020
-
Lara and Sharmin from BBC's 50:50 Equality Project Beans Media Diary, 17 November 2020
-
BBC 50:50 Equality Project: Legal Sector Launch InterLaw Diversity Forum, 12 November 2020
-
What Companies Who Want More Diversity Can Learn From the BBC Behavioural Scientist, 9 November 2020
-
BBC’s pioneering 50:50 Project expanded to include ethnicity and disability The Voice, 23 October 2020
-
BBC shows will monitor the ethnicity and disability of guest contributors The Telegraph, 22 October 2020
-
BBC pushes to improve diversity LinkedIn News, 22 October 2020
-
BBC extends 50:50 project beyond gender Broadcast, 22 October 2020
-
Tim Davie wants programme makers to monitor ethnicity and disability of on-screen contributors Daily Mail, 22 October 2020
-
BBC expands representation drive for expert contributors BBC News, 22 October 2020
-
University of Westminster Film BA students collaborate with BBC on expansion of pioneering 50:50 Equality Project University of Westminster, 22 October 2020
-
In conversation with Lara Joannides, 50:50 Project Lead Forward Ladies, 20 July 2020
-
How the BBC gender balanced… everything, everywhere, fast Forbes, 10 July 2020
-
Strategies for creating systemic, equitable change from the bottom up Tidal Equality, July 2020
-
Equal Measures - the 50:50 Story Inclusivity Now, Children's Media Conference, July 2020
-
Preview: Equal Measures - The 50:50 Story Inclusivity Now, Children's Media Conference, July 2020
-
50:50 steps to diversity Women's Café podcast, 23 June 2020
-
The project that has increased diversity in BBC programmes (in Spanish) El Pais, 16 May 2020
-
BBC expands 50:50 gender equality project worldwide Fair Play Talks, 4 May 2020
-
More BBC news teams reach equal on-air gender representation despite Covid-19 crisis Press Gazette, 29 April 2020
-
The 50:50 Challenge: will your organisation join? d&i leaders, 29 April 2020
-
BBC continues global expansion of the 50:50 Project to help increase female representation in the media BBC Media Centre, 29 April 2020
-
Proportion of teams reaching BBC's 50:50 gender balance target increases Irish Times, 28 April 2020
-
BBC journalist Nina Goswami: "Journalism must escape its own echo chamber" (in German) DerStandard, 1 April 2020
-
The 50:50 program advocated by a BBC presenter and liked by viewers (in Japanese) Asahi Times, 10 March 2020
-
Women's parity in the news: the BBC is getting there, and where are we? (in French) RTBF, 21 February 2020
-
Getting to 50:50 Working Mums, 4 February 2020
-
We are all biased, so how can we make journalism more inclusive? Medium, 19 December 2019
-
The 50:50 Project - Increasing women's representation in the BBC's journalism Reuters Institute for Study of Journalism, 8 November 2019
-
Worklife 101: Diversity tracking Worklife, 22 July 2019
-
Tackling the underrepresentation of women in media Harvard Business Review, 6 June 2019
-
The BBC challenged its staff to achieve 50% women contributors… and it's working Gender Avenger, 17 May 2019
-
The BBC’s 50:50 Project shows equal gender representation in news coverage is achievable Nieman Lab, 16 May 2019
-
How women are finally getting an equal voice on news shows Washington Post, 15 May 2019
-
BBC claims success in efforts to improve on-air gender balance The Guardian, 15 May 2019
-
The BBC announces results of 50:50 Project which reveals big increase in female representation BBC Media Centre, 15 May 2019
-
YLE - In selection of interviewees, the goal is gender equality (in Finnish) YLE, 21 January 2019
-
How we're tackling gender imbalance BBC Future, 17 January 2019
-
This journalist created a system to make sure more female experts got on air Poynter, 7 December 2018
-
BBC seeks gender balance on expert contributors with 50:50 Challenge BBC Media Centre, 2 April 2018
-
How We're Bringing Gender Equality To BBC Expert Guests Huffington Post, 2 April 2018
-
Impact Report 2022
The latest challenge results are out showing that data can effect change -
BBC stories
See how BBC teams have increased representation in their content -
How it works
50:50's three core principles explained and how we tailor them